When it comes to men’s health, getting the help you need shouldn’t be a hassle. But so often when it’s not something ‘urgent’, then there are plenty of roadblocks thrown up in your way.
For many men, the idea of booking time off work to visit a GP or pharmacy to talk about personal health concerns – particularly those around hair loss – can be off-putting. That’s where digital healthcare platforms like Sons come in, making it easier than ever to access treatment without needing to leave the house.
But what exactly is Sons, and are their treatments effective and worth the investment?
Who are Sons?
Sons is a UK-based men’s health company that focuses primarily on hair loss solutions, offering personalised treatment plans delivered discreetly to your door. The company is headed by co-founders Will Kennedy and Dr. Adrian Gilbane, and has rapidly grown thanks to its clear, science-led approach and affordable subscription options.
With the goal of making proven treatments more accessible, Sons aims to remove the stigma and inconvenience often associated with male hair loss.
By offering clinically proven treatment plans, they can help men to achieve healthy hair growth and restore not just their hairline, but their confidence as well.
Services Offered
At the moment, Sons’ primary area of focus is hair loss, although they do also offer help with beard growth. Unlike some other hair loss clinics or providers of treatments for male pattern hair loss, Sons doesn’t also target other health problems such as weight management. Everything is related to hair growth, so you know that you’re working with genuine specialists in the area.
Hair Loss
Sons offers a range of evidence-based treatments targeting male pattern baldness, the most common form of hair loss in men. Their key products include:
- Finasteride (a DHT blocker that helps prevent further hair loss)
- Minoxidil (a topical treatment to encourage regrowth)
- DHT-blocking shampoo
- Hair Growth Complex, a supplement containing biotin, marine collagen, and other nutrients
You can choose from different treatment plans depending on your stage of hair loss. The most popular are:
- The Core Plan – Finasteride and Minoxidil combined
- The Ultimate Plan – Adds the shampoo and supplement for a more comprehensive routine
Or you can choose to purchase products individually, including the hair loss tablets (which contain the active ingredient finasteride), the combination spray, or minoxidil either as a capsule or as a spray.
All treatments are backed by clinical studies and reviewed by Sons’ medical team before being prescribed.
So why are Finasteride and Minoxidil the go-to options for most plans?
Finasteride works by targeting the root cause of male pattern hair loss – a hormone called dihydrotestosterone, or DHT.
DHT is known to shrink hair follicles over time, leading to thinner hair and eventual hair loss. Finasteride reduces the amount of DHT in the scalp, which helps to prevent further loss and allows the hair follicles to recover and strengthen.
Minoxidil, on the other hand, works by increasing blood flow to the scalp. It helps to widen the blood vessels around your hair follicles, delivering more oxygen and nutrients to stimulate growth.
It’s applied directly to the scalp and encourages existing hair to grow thicker, while also helping dormant follicles to re-enter the growth phase.
Using both together – as Sons do in their Core and Ultimate plans – gives you a two-pronged approach.
Finasteride slows or stops the hair loss at its source, while Minoxidil helps to boost regrowth and improve the quality of your existing hair. This combination is widely recognised as the most effective non-surgical solution for treating male hair loss.
Beard Growth
Sons hair loss treatments also extend to helping boost your beard. They offer a ‘Beard Booster Cream’ which can stimulate growth in the hair follicles, creating a beard that is thicker and fuller.
You don’t even need to have a free consultation to get this product delivered quickly. Just answer a few questions online and, if you’re eligible, you can start receiving the cream very quickly.
How it Works
Getting started with Sons hair loss treatments is quick and straightforward. You’ll begin by completing an online consultation, where you answer a series of questions about your hair loss history and general health. Your responses are reviewed by a registered clinician, and if you’re suitable for treatment, they’ll recommend the most appropriate plan for you.
Everything is done online – there are no video calls or awkward conversations – and your treatment is dispatched with discreet packaging. Delivery is free and usually fast, often arriving within a couple of working days.
Once you’re on a plan, you’ll receive regular shipments and ongoing support from the medical team if you need to adjust your treatment or ask questions.
Costs
Sons’ pricing is competitive, especially compared to high street clinics. As of now:
- Finasteride or Minoxidil alone: from £14–18.90/month
- Core Plan (Finasteride + Minoxidil): from £18.90/month
- Ultimate Plan (includes shampoo and supplement): from £29.90/month
- Hair Growth Complex alone: from £15/month
- Combination Spray: from £18.90/month
- Beard Booster Cream: from £18/month
You’ll often find introductory offers and multi-month discounts available, which make it more affordable in the early stages of treatment.
It’s worth noting – like with most hair loss treatments – you’ll need to commit for the long haul. Results typically start to appear around 3–6 months in, but maintaining them means ongoing use. Sons makes that easier with subscription plans that keep the process low-effort.
Most treatment options let you choose how long you commit – expect the lowest prices if you’re paying for the maximum term, which is typically 6 months.
While these are effective hair loss treatments, you’re likely going to have to commit to them for much longer than 6 months, so you’ll need to bear in mind that this is an ongoing cost that you can’t just stop paying once you achieve the look you desire.
Hair loss treatments involving medication are clinically proven to work, but only while you’re taking them.
Support
One of the stronger aspects of Sons is the professional support on offer. From the initial consultation to ongoing care, you have access to licensed clinicians who can advise on changes to your treatment if needed. The online platform is intuitive, and the team seems genuinely invested in helping you get the best results possible.
Sons also publishes educational content and guides to help you understand how each treatment works and what to expect.
It’s really easy to get started, and the questions you’re asked as part of your online consultation aren’t exactly taxing. You can be done in just a few minutes, and then before you know it you’ll have your effective hair loss treatments in your hands, ready to start using.
And if you have any problems at all, there’s an aftercare team ready to help you in any way they can, via hassle free channels online or through more urgent means if needed.
When you first start any treatment like this, look for early signs of any irritation, swelling or other problems because the sooner these are noticed, the faster Sons can help you tackle any adverse symptoms and get you on the right path.
Just so you’re aware, problems like this are extremely rare, and these treatments are clinically backed to work with minimal side effects. Still, you should note that there are always mild risks with these medications.
Summary
Sons is a solid option for men looking to treat hair loss without the stress or embarrassment of in-person appointments. The service is slick, the science stacks up, and pricing is accessible for most people.
While they don’t yet offer surgical options like hair transplants, Sons focuses on early intervention and long-term maintenance, making them ideal for those in the early-to-mid stages of hair loss. And because they specialise only in hair loss treatments, rather than general men’s health, you’ll know you’re always working with genuine experts.
If you’re serious about tackling hair thinning and ready to commit to ongoing treatment, Sons is definitely a service worth considering. The process is simple, the support is there when you need it, and the results – for many – can be confidence-boosting and even life-changing.



